The Dieter's Paradox: When More Looks like Less

by Alan Cooper
(Editor)

Which of these meals looks  like it has less calories, this one or...

Which of these meals looks like it has less calories, this one or...

According to a new study, if you show people a plate of unhealthy food, like a burger and fries, then show them the same plate of food with something healthy on the side, like a salad, most will say the second plate has fewer calories, even though it clearly has more food on it.


This has important implications for helping people lose weight. For one thing, that old tactic of encouraging people to eat their greens might not work.

After all, it's no use eating healthy greens PLUS a burger and fries. If pure weight loss is your aim, you're better off eating just the burger and fries!

Alexander Chernev of the Kellogg School of Management at Northwestern University, who authored the paper, calls this predicament “The Dieter's Paradox.”

Any ideas how we tackle it?

Comments for The Dieter's Paradox: When More Looks like Less

Average Rating starstarstarstarstar

Click here to add your own comments

Oct 22, 2015
Rating
starstarstarstarstar
Nice post NEW
by: Anonymous

I just got to this amazing site not long ago. I was actually captured with the piece of resources you have got here. Big thumbs up for making such wonderful blog page. You did a great job and thanks for sharing this wonderful information.

Harlem culture

Oct 10, 2015
Rating
starstarstarstarstar
http://topassignmentwriters.com NEW
by: Anonymous

Bonjour et merci pour votre contribution,, puis-je vous soumettre une question : assignment help australia
me permettez-vous de faire un lien par mail vers cet article ? Merci pour tout.

Sep 26, 2015
Rating
starstarstarstarstar
good post NEW
by: Ma'n

Every latest update regarding Obesity contain this website. I'm medical student and like to explore this website. I got a lot of tips and techniques which help to cure from different diseases especially about the fat control. Well! I have got some other articles from http://www.myeasyessaywriting.com/ which are sound informative and helpful. I like to say thanks for this great effort for us.

Sep 15, 2015
Rating
starstarstarstarstar
good Post NEW
by: Anonymous

There are so much to learn in your blogs I used the techniques you mentioned and the results are unexpected than you.
You are natural there is something in your blog which is driving me I always your posts thank you for updating us.
Buy Colorful Window Sticker Printing US

Aug 24, 2015
Rating
starstarstarstarstar
Nice NEW
by: Anonymous

Event Guard Services


Event Guard Services - Are you involved in planning a major event, such as a convention, a wedding, or a grand opening? If so, you protect your guests and your valuables by hiring a private security company’s event guard services.


Nov 25, 2010
Rating
starstarstarstarstar
obesity cure
by: Anonymous

We have developed a Nano Gold chip for providing immediate effect on any kind of obesity and related issues.

This chip can be placed just near the chest and the metabolism of the user will improve significantly leading to burning of fats and reduction of weight at faster pace.

This chip is very well tested and has given good results. As there is no need of oral consumption, applying or injecting of any medicine, there is no risk of any side effects thus it is safest process for the patient.

We are currently conducting pre-commercial trials and are offering these chips to individuals suffering from these heart disorders. For the trials we are providing these chips absolutely free of cost. Only you would need to provide us with your DHL/ Fedex account details so that we can ship these chips to you. Therefore you are only bearing the cost of the shipment.

We are going to promote these chips to selected Distributors/Agents. We are sure of you getting benefited from this chip. You are also welcome to get an opportunity to resale the same in your close acquaintances suffering from similar problems.

The distribution commissions obtained by you would have enough room to earn good profits even after appointing resellers under you.

Regards,

Yogesh Bhat
nanogoldchip@gmail.com

Sep 23, 2010
Rating
starstarstarstarstar
Aha!
by: Phil

Yeah, this makes a lot of sense. I've always had a little smile to myself when I'm behind someone in the line at the supermarket and they offload their purchases for scanning - crisps, high fat ready-to-eat meals, chocolates, donuts... and a diet coke!

Click here to add your own comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Your Obesity News.