Tackling Cheerios' Bogus Cholesterol Claims
by Alan Cooper
Cheerios claims to reduce cholesterol by 4% - yeah right!
Hats of to the US Food and Drug Administration (FDA) for tackling breakfast cereal giant Cheerios on its bogus cholesterol reduction claims.
The FDA is "in discussions" with Cheerios producer General Mills over its widely advertised claims that eating Cheerios can lower your cholesterol by 4% in six weeks.
Fake claims like this have been banned under the Nutrition Labeling and Education Act for more than 10 years now. So well done to the FDA for finally having the gumption to take on the country's biggest violator.
Last month it tackled another cereal offender, Kellog Frosted Mini-Wheats, over its claims that filling up with it's sugary product every morning made kids 20% more attentive than those who hadn't had breakfast.
Bruce Silverglade, legal director of the Center for Science in the Public Interest interprets this as the new Obama administration, "signaling the rest of the industry that the agency is not going to let a big market leader get away with it and won't let anybody else get away, either".
I hope he's right.
What do you think?